Local Seo Checklist
Local SEO checklist: rank in the map pack
A practical, step-by-step checklist to improve your local visibility and win nearby customers.
Local SEO is how nearby customers find you when they search for what you offer. Ranking in the map pack — the three local listings shown with a map — drives calls and visits. Work through this checklist to improve your position.
1. Optimise your Google Business Profile
Claim and fully complete your profile: correct category, hours, services, photos, and a keyword-rich description. This is the single biggest local ranking factor.
2. Keep your NAP consistent
Your Name, Address and Phone number must match exactly everywhere online — your site, directories, and social profiles. Inconsistencies confuse Google.
3. Build local citations
Get listed in reputable directories and industry-specific sites. Consistent citations reinforce your legitimacy and location.
4. Earn reviews consistently
Volume, recency and quality of Google reviews strongly influence local rankings. Ask happy customers and respond to every review.
5. Add local content and location pages
Create pages targeting your city and service areas, with genuinely useful local information — not thin duplicate pages.
Want this done for you? Our local SEO service handles the whole checklist, and it pairs well with small business SEO.
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